Book of business
Also called: insurance book of business, book, client book
A book of business is the full set of clients and in-force policies an agent or agency services and earns commission on.
The book is the agency's main asset. It produces renewal commission every year the policies stay in force, and it holds the clients most likely to buy again.
In a multi-carrier agency, the book is spread across carrier portals, statements and spreadsheets, so few agencies can see it in one place. Seeing it whole is the first step to managing it.
An agency that can't see its whole book can't tell what it is worth, who is at risk, or where the next sale is.
"Before we hire another agent, we want to see our whole book of business across every carrier."
How can an agency see its whole insurance book of business in one place?
Combine policy data from every carrier, from statements, portal exports or the agency management system, into one list with the client, product, carrier, writing agent and dates, then group it by household.