Book of business analysis
Also called: book analysis, book review, portfolio analysis
Book of business analysis is reviewing an agency's clients and policies as a whole to find coverage gaps, cross-sell opportunities, retention risks and how each agent's part of the book is doing.
The analysis usually starts by combining policy data from every carrier into one list, grouping it by household, and then asking questions: who holds one product, which policies are lapsing, which agents hold the gaps.
Done once, it is a snapshot. Done every month, it shows the direction the book is moving.
In an established agency, many of the best growth opportunities are already in the book. Analysis is how the agency finds them.
"The book of business analysis showed which agents hold the most single-product households."
How do you analyze an insurance book of business?
Combine policies from all carriers, group them by household, then look for single-product clients, coverage gaps, lapses and how each agent's part of the book is changing. Repeat monthly to see trends.